Lecture: Introduction to Service Design

You'll learn about the role of narrative, time, and touchpoints in the creation of services. We then explore service design with two concrete examples. First, we will describe an entertainment and experiential service, one that has an emphasis on situational moments based on human to human interactions. Then, we will describe a product based service, one that places a focus on digital tools as the primary source of interaction. Finally, we will ground the course expectations in main service design principles. 

Service Design: Designing for Experience Over Time

A step-by-step guide to service design thinking and doing 

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