Lecture: Introduction to Product Management

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You'll learn about the facets of product management. We'll explore several examples of how product management is framed. Then, we'll discuss a framework for thinking about product management that includes:

  • Identifying the opportunity, in order to articulate value
  • Defining the solution, in order to understand capabilities
  • Structuring the delivery, in order to bring a product to market

Product Management: Building Great Products

A step-by-step guide to design-led product management

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